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Katie Fairchild, CMO at Restaurant365, explains how restaurant chains can focus on improving the customer experience.
This article first appeared in The Food Institute.
Throughout America, many casual-dining restaurant chains lost customers last year as inflation-fatigued consumers largely stuck to strict budgets. Olive Garden, however, continued to flourish.
According to Restaurant Business, the 42-year-old Italian chain, which has 908 U.S. locations, saw its systemwide sales increase by nearly 9% last year and surpass the $5 billion mark.
Read more in The Food Institute about casual dining restaurants like Olive Garden, Applebee’s, and more.
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