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How Restaurant Management Software Can Combat 'Menu Fatigue' 

How Restaurant Management Software Can Combat 'Menu Fatigue' 

Picture of Clarissa Buch Zilberman
Clarissa Buch Zilberman

Learn how modern restaurant software can provide the tools and insights needed to keep your menu up-to-date, exciting, and—most importantly—profitable. 

Diners are hungry for novelty and excitement. More than two-thirds of U.S. consumers seek out new menu items when dining out. Returning guests spend 67% more on average than new customers, so failing to keep offerings fresh can lead to a loss in loyalty, decreased sales, and even damage to your restaurant’s reputation. 

Menu fatigue occurs when a menu becomes stale and uninspiring over time. It’s that feeling guests get when they’ve seen the same dishes for far too long, and the excitement of dining at the restaurant starts to fade. 

This culinary rut can happen for several reasons: 

  • Lack of updates: Imagine eating the same meal every week for months with no new dishes or seasonal specials. It’s a recipe for disaster: Guests lose interest, opt for the same old dishes (if they return at all), and the kitchen begins to feel monotonous.  
  • Overly extensive choices: While offering variety is key to catering to different palates, an overly extensive menu can overwhelm diners. One study found that 86% of Gen Z suffer from “menu anxiety,” which makes choosing what to order exhausting and stressful. 
  • Poor design and layout: First impressions matter, and a confusing or visually unappealing menu with cluttered layouts, tiny fonts, and unappetizing descriptions can make it difficult for customers to find what they’re looking for.  

Even industry leaders aren’t immune to menu fatigue. Back in 2016, Chipotle stole headlines after analysts bemoaned the lack of innovation and excitement in the chain’s offerings. As a result, Chipotle introduced new offerings like queso and chorizo to reengage guests and revitalize the brand.  

How does restaurant management software combat menu fatigue?

A majority of restaurant operators believe technology gives them a competitive edge—and for good reason. Beyond accounting, inventory and purchasing, and workforce management, it can also help create a dynamic and engaging menu.  

With restaurant management software, operators can: 

  • Track menu item performance over time: Don’t just look at overall sales. Instead, analyze data to identify star dishes as well as items that are lagging behind. Use these insights to proactively address menu fatigue before it impacts the bottom line. 
  • Gather real-time feedback: Integrate feedback mechanisms directly into your digital menus or POS system. Many restaurant management platforms allow guests to rate dishes, provide comments, and share their preferences.  
  • Manage menus across multiple locations: For those with multiple locations, restaurant management software allows you to update menus across your entire brand, track performance by individual restaurant, and ensure a consistent experience for guests. 

How to take action against menu fatigue

So you’ve found the perfect restaurant management software for your business. Now it’s time to transform your insights and data into a menu that shines. Here’s how: 

  • Promote star dishes: Once you’ve identified best-selling dishes, it’s time to showcase them prominently on your menu. Use enticing descriptions, high-quality photos, and strategic placement to draw attention to these customer favorites. 
  • Revamp the items lagging behind: Don’t let underperforming dishes languish on your menu. Analyze why they’re not selling well. Is it the description? The price? The ingredients? Update these dishes with new flavors, improved presentations, or more appealing descriptions to give them a second chance to shine. 
  • Retire the duds: If a dish consistently underperforms despite your best efforts, it might be time to retire it from your menu. Don’t be afraid to make room for new creations and keep your offerings fresh and exciting. 
  • Explore digital menus: Consider ditching static paper menus and offering interactive, visually appealing digital menus on tablets or via QR codes instead. While you may still need to reprint physical menus occasionally, digital menus offer greater flexibility for frequent updates and specials. You can update them in real time, showcase mouthwatering visuals, and personalize recommendations based on guest preferences.  
  • Embrace seasonality: Use data on ingredient availability and guest preferences to create seasonal menus that showcase the best flavors of each time of year, like a refreshing watermelon and feta salad with mint for the summer or a hearty butternut squash soup with toasted pumpkin seeds and crispy sage for the winter. 
  • Personalize the experience: Use data on guest preferences to personalize recommendations and create a customized dining experience. This could involve suggesting dishes based on past orders, offering dietary-specific options, or even creating menus for special occasions. Even better, you can create targeted promotions and specials that entice diners to try new dishes or revisit old favorites.  

Don’t let menu fatigue drain your profits

By combating menu fatigue with restaurant management software, you can expect a ripple effect of positive outcomes, like increased sales, greater customer loyalty, enhanced efficiency, and an elevated brand image. 

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