Learn how successful Burger King operators drive growth with proven strategies to boost profits, empower employees, and optimize multi-location performance.
Operating a successful Burger King franchise presents several challenges, from managing financial health to ensuring operational efficiency across multiple locations. Restaurant365 recently partnered with leading restaurant accounting firm Paperchase and industry experts Philip Gay and John Kaufman of Eyas Capital (owners of 23 Burger King and 46 Subway locations) to share proven strategies for driving multi-unit profitability and efficiency that all Burger King franchisees can use to sustain and accelerate growth. Â
Investing in your employees is one of the most effective ways to boost top-line revenue. Providing them with clear pathways to success fosters engagement and commitment, which drives better performance and guest experiences. “At the end of the day, being a franchisee is about being a steward of the brand and working directly with your team to evaluate performance and KPIs while also being committed to advancing their success,” said Eyas Capital CEO John Kaufman, CEO of Eyas Capital. “A good operator is on the floor with their employees, not hiding in an office.” Â
Pro Tip: Regularly review performance metrics and provide your staff with clear goals and growth opportunities. Engaged employees deliver better customer service, which directly impacts revenue. Â
Renovating franchise locations can bring significant benefits, but it also presents challenges in terms of cost and operational disruption. Burger King’s corporate brand refresh opened new opportunities for franchisees to enhance their locations, but managing the process carefully is essential. As Eyas Hospitality expands its portfolio, it uses tailored tools like lease accounting software to ensure compliance with ASC842 and track the impact of remodels. Â
Pro Tip: Track performance metrics before and after remodels to ensure you’re maximizing the return on investment. Data from each location can highlight areas for improvement and streamline future remodels. Â
Accurate reporting is essential for the efficient operation of any franchise, particularly those with multiple locations. Franchisees should regularly review their financial data to make informed decisions. Custom-tailored reports—whether weekly summaries or monthly balance sheets—help identify trends and areas that need attention. “The ability to tailor financial reports with R365 allows us to give our clients real-time visibility into their financial health,” said Paperchase Senior Accounts Manager Kim Kilgore. Having this visibility ensures Paperchase’s Burger King franchisees can respond quickly to operational issues and financial deviations while also empowering leaders to streamline forecasting and budgeting: Â
Pro Tip: Use variance analysis to track actual spending against budget. This helps identify cost overruns, allowing for adjustments before financial gaps grow. Â
Having all data—from inventory to labor to sales—centralized in one system allows franchisees to make data-driven decisions.
Eddie Salas, solutions engineer
restaurant365
Technology is critical in helping franchisees maintain control over their operations, especially as they grow. Tools that centralize key data—such as inventory levels, labor costs, and financial reporting—ensure that franchisees have the information they need to take action to control costs and pounce on opportunities quickly. That centralization ensures that as franchisees expand, they maintain operational efficiency. “Having all data—from inventory to labor to sales—centralized in one system allows franchisees to make data-driven decisions,” said Eddie Salas, an R365 solutions engineer with nearly two decades of experience with leading brands such as Panera and Potbelly Sandwich Works.  Â
Pro Tip: Monitor inventory turnover to ensure you’re optimizing stock levels, reducing waste, and meeting demand. Combining this with accounts payable tracking keeps your supply chain flowing smoothly. Â
The Franchise Success System (FSS) is a critical metric for Burger King operators, measuring key areas like speed of service, guest complaints, and training effectiveness. Monitoring this score helps franchisees maintain high standards across all locations. One of the most important aspects is the guest complaint ratio, which provides insight into customer satisfaction and operational consistency. “The FSS score gives us a weekly report card, driving friendly competition between locations and providing a clear picture of what needs improvement,” said John Kaufman, partner at Eyas Capital. Â
Pro Tip: Focus on guest satisfaction and speed of service metrics in your FSS score. Respond to guest complaints within 12 hours to ensure issues are addressed promptly. Use weekly trend analysis of FSS data to incentivize staff and focus on areas that need improvement. Â
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Burger King franchisees always have opportunities for growth and operational improvement. By focusing on areas including operational efficiency, financial management, and remodeling, and by utilizing key reports, franchisees can ensure long-term success. Â
 Whether it’s driving top-line revenue, tracking store performance post-remodel, or maintaining a strong FSS score, these best practices offer Burger King franchisees a clear roadmap for optimizing profitability and sustaining growth. Â
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