Gen Z isn’t just looking for a job—they’re looking for a workplace that fits their values, lifestyle, and career goals. Here’s how restaurants can attract and retain the next generation of hospitality workers.
The restaurant industry has always been shaped by its workforce, and today’s newest employees—Gen Z—are bringing fresh expectations to the table. They’re tech-savvy, value work-life balance, and seek out workplaces that align with their personal and social values.Â
For restaurant owners and operators, understanding these new expectations is key to attracting and retaining young talent in an industry already struggling with staffing shortages. Gone are the days when a competitive wage was enough to bring in new hires. To stand out, restaurants must embrace new strategies that make Gen Z workers feel engaged, valued, and motivated to stay. Here are the new rules for successfully recruiting and keeping Gen Z employees in your restaurant.Â
For a long time, restaurants have been the go-to first job. But too often, young employees see them as just that—a job to hold them over until something better comes along. The reality? A restaurant job can be the first step toward a real career. The key is making that clear from day one.Â
A great way to do that is with a customizable training program that isn’t just a one-time onboarding session but something that grows with them. Give employees a clear roadmap of where they can go—whether it’s moving from server to shift lead, line cook to sous chef, or even GM down the road. Make training flexible and engaging, whether through hands-on learning, digital tools they can access anytime, or cross-training that keeps things fresh. Pair new hires with mentors who can show them the ropes and share their own success stories.Â
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And don’t just tell them there’s room to grow—show them. If you offer leadership programs, tuition assistance, or industry certifications, make sure they know about those perks upfront. When employees can see a future with you—and have the tools to get there—they’re far more likely to stick around and turn a short-term job into a long-term career.Â
Gen Z grew up with smartphones, and they expect workplace communication to be as seamless and digital-friendly as their personal lives. Traditional job postings and email-only communication won’t cut it. Instead, restaurants should embrace mobile-friendly hiring and work management tools.Â
Use mobile applications that allow employees to check schedules, swap shifts, and communicate with managers in real time. Text messaging, social media job postings, and even TikTok recruitment videos can be effective ways to engage Gen Z workers where they’re already spending their time.Â
Beyond hiring, restaurants should lean into technology for training and engagement. Consider interactive, app-based training modules instead of traditional paper handbooks. Digital communication channels—like group chats or internal social platforms—help build community among employees while keeping them informed. The easier it is for them to engage with work digitally, the more likely they are to stay connected and committed.Â
Gen Z values flexibility, but that doesn’t mean they want chaos. One of the biggest frustrations for restaurant employees is unpredictable scheduling, last-minute changes, and lack of control over their work hours. Restaurants that offer flexibility while maintaining stability will have a major advantage in recruitment.Â
Invest in scheduling technology that allows for easy shift swaps, self-service scheduling requests, and real-time updates. Consider offering part-time roles with consistent hours or flexible shift options that cater to students or workers with other jobs. Giving employees more control over their schedules—without creating confusion—helps build loyalty and job satisfaction.Â
Gen Z cares deeply about working for companies that align with their personal values. This means restaurants need to be transparent about their commitment to issues like fair wages, sustainability, and diversity. Employees want to know that their workplace is ethical, inclusive, and socially responsible.Â
Restaurants can showcase their values by adopting sustainable practices, such as reducing food waste, using eco-friendly packaging, or sourcing locally. Publicly supporting diversity and inclusion efforts—both in hiring and workplace culture—also makes a difference. Hosting community events, giving back through charity partnerships, and offering equitable pay can all make a restaurant more attractive to value-driven Gen Z workers.Â
The key is authenticity—this generation can quickly spot performative gestures. If a restaurant promotes sustainability, those efforts should be clearly reflected in operations. If diversity and inclusion are priorities, employees should feel it in the workplace culture.Â
Gen Z thrives on feedback and recognition. Unlike previous generations who may have been comfortable with annual performance reviews, younger workers expect regular check-ins and real-time acknowledgment of their contributions.Â
Creating a culture of feedback doesn’t mean micromanaging—it means providing ongoing support and celebrating wins. Simple strategies like digital shoutouts, employee-of-the-month programs, and small incentives (like gift cards or extra time off) can go a long way in keeping employees motivated.Â
Additionally, Gen Z values open communication with management. They appreciate when their ideas are heard and their concerns are addressed. Encouraging an open-door policy, conducting regular employee surveys, and providing opportunities for staff to voice their input can help foster a sense of belonging and commitment.Â
Health insurance and 401(k) plans might not be top priorities for a Gen Z worker just entering the job market, but that doesn’t mean benefits don’t matter. This generation values perks that enhance their day-to-day lives, such as:Â
Providing benefits that align with their lifestyle and priorities can set a restaurant apart from competitors and make it a more attractive place to work.Â
While pay and benefits matter, workplace culture plays a huge role in Gen Z job satisfaction. A restaurant that fosters a sense of community and fun will have an easier time keeping employees engaged.Â
Team-building events, friendly competitions, and social gatherings can help create a positive work environment. Encouraging camaraderie among employees—through collaborative work environments, peer recognition programs, and even fun traditions—can make a restaurant feel less like a job and more like a second home.Â
Additionally, fostering a workplace culture that emphasizes respect, inclusivity, and teamwork will go a long way in keeping employees happy and motivated.Â
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Attracting Gen Z workers isn’t about completely reinventing the restaurant industry—it’s about understanding what motivates this new generation and adapting to meet their needs. By offering career growth opportunities, leveraging technology, embracing flexibility, and aligning with their values, restaurants can build stronger, more committed teams.Â
The key takeaway? This generation isn’t just looking for a job. They’re looking for a workplace that fits their lifestyle, goals, and values. The restaurants that recognize and adapt to this shift will be the ones that thrive in the evolving job market.Â
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