Katie Fairchild, CMO of Restaurant365, reveals eight marketing tips for LTO launches.
This article first appeared in FastCasual.com.
With the number of LTOs in the food service industry skyrocketing by 53% in the past four years, it’s clear that these special promotions work wonders. To truly leverage their potential, LTOs need to be rolled out strategically, customized to your audience, and tracked for success.
Here are a few tips to help your team implement LTOs that not only excite your guests but also drive real results for your bottom line:
For LTOs to stand out, they should feel like a natural part of your restaurant’s brand. Whether your focus is on fresh, healthy meals or quick, flavorful dishes, your special offers need to reflect what your restaurant is known for. If your concept revolves around fresh ingredients, create an LTO featuring seasonal flavors. If convenience is key, consider offering grab-and-go items that cater to your guests’ busy schedules. The goal is to introduce something new and exciting while staying true to your brand, ensuring it appeals to both regulars and new customers.
Read more at FastCasual.com.
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