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Five Upselling Strategies to Boost a Restaurant’s Bottom Line

Five Upselling Strategies to Boost a Restaurant’s Bottom Line

Training servers to draw attention to high-margin menu items is a straightforward and effective strategy to boost topline revenue.

This article first appeared in FSR.

The key to successful upselling is a well-trained team. Servers should not only know the menu but also engage with guests in a way that makes recommendations feel personal and relevant. If a server remembers a guest’s favorite dish, preferences or dietary needs, they’ll be more likely to upsell than by simply sharing the dish of the day.

Instead of asking a generic “Would you like anything else?” train servers to offer specific, enticing suggestions. For example, if a guest orders a steak, a server might say, “Our chef makes truffle butter that would really enhance the flavor of your steak. Would you like to try it?” This approach personalizes the upselling process and has the potential to significantly increase the likelihood of additional sales.

Read the full article in FSR.

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