This article first appeared in Fortune.
A 2024 National Restaurant Association report also showed more than 75% of customers want smaller portions for less money. But some fast-casual and fast-food chains have stepped up to the challenge, like Subway introducing a snack-focused menu and Panera Bread leaning into its popular “You Pick Two” deal for a cup of soup and half a sandwich or salad, which typically costs less than $10.
“Several chains have noticed that with younger diners cutting back on alcohol, average ticket sizes have dipped slightly,” Joe Hannon, general manager of inventory and sales at restaurant management software company Restaurant365, told Fortune. “Some restaurants are also embracing the trend of adults ordering from kid’s menus as a cost-effective, portion-controlled option, which helps them attract and retain younger customers.”
Read the full article in Fortune.
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