The Business behind the wine Business. Why Do Top Restaurants with the Best Wine Programs Use BinWise? Because of our DNA, created and designed by Sommeliers, for Sommeliers. Headquartered in San Francisco, BinWise was designed and built by sommeliers whose passion helped create a complete online platform for the management of wine, beer and liquor programs. We’re passionate about helping you become more successful by streamlining operations and getting you back on the floor to do what you do best. BinWise, supporting your Art through our Science.